Ferrari profits on the rise!

That makes it the most profitable member of the Fiat Group – an interesting development considering the ongoing rumours linking the Italian carmaker with a buyout of failing US firm Chrysler. Fiat is reported as saying the deal is in the balance as negotiations continue about workers’ benefits and other issues.

With sales of the California ‘particularly brisk’ according to Ferrari it would appear the Fiat Group is doing well out of its supercar brand. With the overwhelmingly downbeat messages from throughout the car industry it seems particularly surprising a luxury brand like Ferrari should be doing so well too. 

But it seems the California’s goal of broadening the appeal of its products beyond its traditional customer base might well be paying off, the Chinese debut of the Ferrari California at the recent Shanghai show just one example of this. But Ferrari isn’t ignoring its hardcore roots either, as its stand at Geneva proved.

A super focused version of the 599 with the new Handling GT Evoluzione Package and the frankly scary looking 599XX development prototype all point to Ferrari being in an assertive mood both in product and business terms. Which just puts further pressure on the F1 team to start delivering on the track.

Source: MSN.com/News